While working with Fjallraven I created several marketing activations that included branded digital NFT wallets, AR scavenger hunts, and interactive OOH ad campaigns. The “Take a Kanken” campaign allowed users to activate their phone’s image recognition within their digital wallet to identify Kanken backpacks. Once the user spotted a Kanken advertisement in the wild they would simply scan the image to receive a free Kanken NFT that included a redeemable promo code for a free backpack.
Roles: Senior Visual Designer, Motion Design, UX Design
Contributors: Ben Fathi: Creative Director, Product Designer